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primp
For online stores

The conversation your store has no time for

Primp reaches out on WhatsApp to people who abandoned the cart, who started a payment and didn't finish, and who are waiting on an order. From your number, in your words.

Install it on my storeInstalled from your store dashboard, no developer needed

Sales aren't lost in traffic. They're lost at the end.

Someone picked the product, filled in their address, reached checkout and vanished. The next day the cart is still sitting in your dashboard, and you do nothing — because messaging people one by one doesn't fit your day, and because you don't know what to write without sounding like a collections notice.

Then there's the customer who already paid and wants to know where the order is. Each of those moments is a short conversation that changes the outcome, and none of them fits into one person doing it by hand.

Four moments, four conversations

Each store event triggers its own sequence. You turn on and off whatever you want.

Abandoned cart

Built the cart, left their contact, didn't check out. Four different reasons before any discount.

Unpaid order

Expired payment, open invoice, declined card. Someone who started a payment already decided to buy — they just missed the window.

Order confirmed

The message that settles someone who just paid and hasn't seen anything happen yet.

On its way

Shipping notice with tracking. It cuts the “where's my order?” before it lands in your WhatsApp.

Turn it on once, then watch

Each automation has a single state: on or paused. There's no fifteen-step setup and no flow tree to build — the sequence ships with the order and timing already set.

What you do is adjust the wording to your store's voice and look at what came back. If an event doesn't fit your business, you switch it off.

primp.app · automações
AutomationStateRecovered
Carrinho abandonadoAtiva
Pix não pagoAtiva
Pedido confirmadoAtiva
Produto enviadoPausada
Interface representation. Real screens go in once the product settles.

Two ways to connect WhatsApp

Which one depends on how much you send. You can start with one and move to the other without switching tools.

The WhatsApp you already use

QR Code

Scan a QR code with the store's phone and you're set: same number, same conversation history your customers already know. Live in minutes, no Meta approval.

For higher volume

Official Meta API

The connection Meta certifies. It requires business verification and costs per conversation, but it holds high volume without the blocking risk a regular number runs when it sends a lot.

What recovers a sale isn't a discount

It's the right message at the right time. When a store opens the conversation with a coupon, it solves today's cart and creates a month-long problem: customers learn that abandoning is how you get a discount.

Order matters. First the plain reminder, which only says the cart is still there. Then the concrete reasons — shipping, delivery time, availability. The discount comes last, if at all.

We have skin in this game: we sell this tool. Which is why it's worth saying the reasoning above works without Primp too — you can apply the same order sending messages by hand.

Install Primp on your store

The sequences ship ready, with the order of contacts and the timing already set. You adjust the wording and watch what comes back.

Install it on my store